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THERMAX IS A VALUABLE STRATEGIC PARTNER TO FIRST ENERGY PVT LTD

Mahesh Yagnaraman, Co-founder and CEO of First Energy Private Limited said, “As a leader in heat transfer technologies and applications, Thermax is a valuable strategic partner for us. We are confident that this partnership will enable Oorja to scale up faster, building on our passion to innovate and enhance consumer satisfaction.”

INDIA TODAY COVERAGE COOKING UP A STORM

In 2006, Yagnaraman and Deogaonkar joined First Energy, a subsidiary of BP Energy, and a year later, they came up with Oorja biomass pellet stove in collaboration with Indian Institute of Science in Bangalore. They began by targeting households in villages and small towns, encouraging housewives to give up cooking by chulha. Each stove costs Rs 2,000-Rs 3,000 and pellets Rs 16 – Rs 18 per kg.

Small beginnings

In 2006, Yagnaraman and Deogaonkar joined First Energy, a subsidiary of BP Energy, and a year later, they came up with Oorja biomass pellet stove in collaboration with Indian Institute of Science in Bangalore. They began by targeting households in villages and small towns, encouraging housewives to give up cooking by chulha. Each stove costs Rs 2,000-Rs 3,000 and pellets Rs 16 – Rs 18 per kg.

Green quotient

A kilo of pellets equals 4 kg of wood. By eliminating wood as a fuel resource, the stove reduces pollution and deforestation. The pellets, made of agricultural residue like peanut husks, ensure that farmers don’t burn waste.

For more : http://indiatoday.intoday.in/gallery/green-innovators-entrepreneurs-eco-friendly-business-ideas/1/8887.html#photo9

OORJA FEATURED IN BUSINESS TODAY

Mahesh Yagnaraman likes pounding the street. The Managing Director and CEO of First Energy covers about 100 km a month. His business partner, Mukund Deogaonkar is a keen marathoner, too, and the duo’s athletic passion is an apt metaphor for the long haul before a business seeking to change the way food is cooked in Indian villages and towns.

Mahesh Yagnaraman likes pounding the street. The Managing Director and CEO of First Energy covers about 100 km a month. His business partner, Mukund Deogaonkar is a keen marathoner, too, and the duo’s athletic passion is an apt metaphor for the long haul before a business seeking to change the way food is cooked in Indian villages and towns.

First Energy provides biomass-based cooking solutions, in the form its Oorja-branded stoves fired by fuel pellets made from peanut shells, bagasse and other agricultural waste.

At the core of the stoves, designed in collaboration with engineers at the Indian Institute of Science, or IISc, Bangalore, is gasification, a process of controlled combustion resulting in a gas that can be used as a fuel that is cleaner than, say, firewood. It has a perforated chamber with a fan, powered by a rechargeable battery, and burns at high temperatures with relatively low smoke emission.

For Full article link: http://businesstoday.intoday.in/story/cooking-technology-that-turns-agricultural-waste-into-money/1/18945.html

OORJA FEATURED IN THE BUSINESS STANDARD

First Energy and its flagship Oorja stoves were featured in Business Standard. Excerpts from the article,

“In the kitchen of a restaurant on Bangalore’s Mathikere Main Road, Prasanna is busy making dosas on a rectangular plate, while colleague Rajanna works on the vegetable biryani. Nothing unusual, except that almost all the cooking here is carried out on a common stove, fuelled by pellets made from farm waste.

First Energy and its flagship Oorja stoves were featured in Business Standard. Excerpts from the article,

“In the kitchen of a restaurant on Bangalore’s Mathikere Main Road, Prasanna is busy making dosas on a rectangular plate, while colleague Rajanna works on the vegetable biryani. Nothing unusual, except that almost all the cooking here is carried out on a common stove, fuelled by pellets made from farm waste.

These stoves, branded Oorja and made by Pune-based First Energy, are helping many restaurants partially switch to a new fuel, which, the company, claims is 30-40 per cent cheaper than liquefied petroleum gas (LPG). As of now, a total shift to this model isn’t possible because the flame on the stove cannot be regulated and, therefore, this isn’t suited for all kinds of cooking.

Yet, a restaurant using such a stove even twice a day (about three hours each in the morning and evening) can save up to Rs 7,200 a month, or Rs 86,400 a year, in fuel costs. This has helped First Energy lease out 5,000 of these stoves to commercial establishments and account for about half a million domestic consumers in states such as Maharashtra, Andhra Pradesh, Karnataka and Tamil Nadu. This also helped the company record a turnover of Rs 30 crore for the year ended March 2013.”

for more info.

http://www.business-standard.com/article/companies/offering-a-cheaper-cleaner-cooking-alternative-113081100726_1.html.

OORJA FEATURED IN BUSINESS WIRE INDIA

The Technology Pioneers 2012 selected were drawn this year after a rigorous selection process from over 800 organizations in the fields of information technology and new media, energy and environment, and life sciences and health where they are active in a variety of areas illustrating the broad range of impact they have on the world.

First Energy, an alternate energy company from India, has been selected as one of the top 25 Technology Pioneers 2012 by The World Economic Forum.

Makers of the Oorja branded stoves and fuel pellets made from agri residue, First Energy was amongst the World Economic Forum’s new class of 25 Technology Pioneers rated as the “most innovative technology start-ups from around the world”.

 

The Technology Pioneers 2012 selected were drawn this year after a rigorous selection process from over 800 organizations in the fields of information technology and new media, energy and environment, and life sciences and health where they are active in a variety of areas illustrating the broad range of impact they have on the world.

The Technology Pioneers 2012 will be recognized for their work at the Annual Meeting of the New Champions in Dalian, People’s Republic of China, from 14 to 16 September 2011.

for more info.

http://firstenergy.in/files/businesswire.pdf